Author: Nimah O.Nimah really impressed us with the originality of her idea. Based on her experience, there is a large market in central Africa’s Muslim Counties of lingerie for women.
This underwear is specifically designed to accommodate both practical uses (i.e., comfy to wear with high temperatures) and aesthetical references (i.e., empowering the sense of self confidence of Muslim women). Her idea is to set-up and online ecommerce to reach more effectively and efficiently the EU markets – which apparently represents still an untapped opportunity of growth for local firms. After a quick look into numbers, the idea detains indeed high competitive margin.
Project number: 2019-1-FR01-KA202-062219
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